Written by There’s a strange phenomenon I’ve discovered in business and in life: I call them “Counter-Goals”.
So what’s a Counter-Goal? Well, it’s a goal which is achieved best by not pursuing it in the first place. Huh?
Okay, an example. When I was in my first year at Wharton Undergrad, I took a class called Management 100. The concept of the course was (and probably still is) quite novel. I was a member of a group of 12 other freshmen, and as a group we were tasked with completing some kind of major project. One group had to build a playground. Another group had to hold a major fundraising event. Our goal happened to be teaching the basics of economics to sixth graders.