I recently stumbled upon RockStartup.com. It’s basically a documentary, split up into several episodes, that covers the birth of the website PayPerPost.com by following around the CEO/Founder, Ted, and the PR person, Britt.
PayPerPost (”PPP”) is a weird concept — PPP pays bloggers to write content and sources content from Publishers, and then earns money by charging advertisers to put ads on PPP-sponsored blog sites. It’s been controversial because blogging’s rise to fame is due to its unbiased nature, and paying someone to blog, well, I guess it’s hard for them not to be biased.
But the success of PPP is another discussion. I’m more interested in the man behind PPP, Ted. Based on 10 minutes of watching RockStartup, I defnitely saw some “patterns” I’ve seen in other entrepreneurs.
When I was at Wharton as an undergrad, in my Senior year I took an Entrepreneurship course where you had to build some unique software, come up with a business plan, and then pitch it all to VC’s.
Our idea was terrible. We were going to build a system for people running political campaigns to help them get a sense of how people were planning on voting. We had a barcode-scanner-pen that scanned in a person’s survey responses, and then aggregated all the information so that a campaign director could see how people felt about a variety of issues.