Emotional Attachment to Business Outcomes
A few weeks ago I found myself getting overly excited. Gruntwork had been growing at a steady clip each month, and at our last in-person meet up in March we came up with our vision for the next month, the next year, and the next 5 years. I don’t remember my exact inner monologue, but it was something along the lines of:
“If we can achieve our vision, we’ll make such a huge impact! It will be awesome!"
But then I couldn’t sleep that night. Not because I was seized with any brilliant vision or insight, but just because I was still emotionally charged. The feeling continued into the next day, when we got a customer inquiry to build a module that would help us make our product more competitive but not in a major way. Still, I found myself strongly advocating to the team that we pursue it. I communicated something along the lines of:
“If we can add this new module, it will make our offering even more complete!"